Corporate Strategic Orientation

Customer Satisfaction through:

  • On-Time Delivery
  • Quick Response
  • Value Added Services

Operational Excellence via

  • Lean Management
  • Real Time Operation
  • Effective Sales Management
  • Continuous Improvement

SCM Competitiveness Strategy

  • Strategic Outsourcing & Procurement
  • Integrated Manufacturing Network
  • New Emerging Technology


Marketing Strategic Orientation

Instead of Product

  • Focus on a Solution
  • Define offerings by needs met

Instead of

  • Focus on access
  • Consider entire purchase " Journey "

Instead of

  • Focus on Value
  • Price vs. Benefit Argument

Instead of

  • Focus on a Education
  • Provide Relevant Information